Policy Making and Implementation as a Tool for an Efficient Management System

Policy Making and Implementation as a Tool for an Efficient Management System to Achieve the Objective of an Organization (A Case Study of Michael Opara Federal University of Agriculture Umudike Abia State)

  • Introduction

The task of achieving the objective of an organization is one that has for many years remained a hard not to crack by the management of most organization, and as such left most of the organization either dead or stagnet.

The need for policy making arise due to the nature of business firm that opeates in this era.  A firm which has originally commenced operations in a single product line catering for a unique set of customer in a limited geographical area, expanded in one or more dimension.  Informal control and co-ordinations became partially irrelevant as expansion took place and the need for integrate functional areas arose.  This integration functional area arose.  This integration brings about framing of policies to guide managerial action.  Policymaking became the prime responsibility for effective management system. Read More »

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Students’ Attitude towards the Study of Economics in Nigerian Secondary Schools

Students’ Attitude towards the Study of Economics in Nigerian Secondary Schools

Literature Review

The purpose of this chapter is to examine the numerous literatures written by many eminent schools researchers, scientists and educationists on economics education. It is therefore imperative to renew the works of these elites with a view of making them a strong background for the problem under study especially attitudes of students to economics learning in Secondary Schools. Read More »

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The Attitude of Female Mass Communication Students towards Journalism as a Career

The Attitude of Female Mass Communication Students towards Journalism as a Career, In Nnamdi Azikiwe University Awka

  • Review Of The Literature

In the research context, literature means a collection of printed materials provided in the form of books, Journals, Magazines Newspapers, document abstracts, proposals, report etc dealing with specific subject. According to Ogili (2005:42) says Read More »

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The Influence of Television Advertising on Consumers Choice of Beverage

The Influence of Television Advertising on Consumers Choice of Beverage  (A Case Study of Carbury Plc, Lagos)

  • Introduction

The major purpose of advertising is to communicate educate, and market a product/services, idea or cause, through a channel or medium that is accessible to target audience.

However the marketing function recognizes the strategic value of advertising as an element of the promotional mix, firm use in selling their goods and services. According to Ozoh (1998, P.13). Read More »

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The Influence of Product Quality on Brand Loyalty in Nigeria

The Influence of Product Quality on Brand Loyalty in Nigeria (A Case Study of Ekwulobia Residence)

Literature Review

Introduction

This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. Apart from acquainting the researcher on the level of work done in the area, thereby revealing what has been covered and those are covered; it enables the researcher to avoid duplication of previous studies or using methods that have proved futile and unproductive. It is a very important step in the researcher process. Read More »

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Impacts of Pricing in Marketing of Coke Drinks

Impacts of Pricing in Marketing of Coke Drinks in Enugu State.

2.0 Review Of Relate Literature

This chapter will enhance the understanding of the nature of impact of pricing on marketing of coca-cola in Enugu state.

2.1 AN OVERVIEW OF PRICE

Price can be as a sacrifices made to acquire a given product, which may be monetary or non monetary. Kelechi (2004 : p 77)

But if you have good product, don’t spoil it by trying to sell it too cheap, in other words give the customer the price which he wants and remember that it is no necessary that the cheapest price will not give him the greatest satisfaction (Gabor 1980). Read More »

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Impact of Sales Promotion in the Purchase Intent of Goko Cleanser

Impact of Sales Promotion in the Purchase Intent of Goko Cleanser among Student of Federal Polytechnic, Oko. A Case Study of Dr Iguedo Goko Cleanser Akwa-Ibom

  • Introduction

Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised in support of this thinking.

First; it suggest that industries offer more employment opportunities to the mass population in the country.

Secondly, sales promotion is implement to attract new customer, to hold present customers to counteract competition and to take advantage of opportunities that are revealed by market research. It is made of activities, both outside and inside activities to enhance company sales. Outside sales promotion activities include advertising, publicity, public   relation activities and special sale events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium award and contest. Read More »

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Effects of Npk Fertilizer, Loamy Soil, and Sandy Soil on the Growth of Tomato Solanum Lycopersicum

The Effects of Npk Fertilizer, Loamy Soil, and Sandy Soil on the Growth of Tomato Solanum Lycopersicum

Introduction

Background of the Study

Growth is the irreversible increase in volume (size) number of part, length and weight of an organism (Umeh, 2004). Growth can be defined as a process by which a plant increase in the number and size of leaves and stems (Rayburn, 1993). Growth is also defined as an irreversible change in the size of a cell, organ or whole organism (Janick; 1979). Growth is an irreversible increase in body size and weight due to incorporation of new protoplasm in the body (sarojini et al; 1991). Growth is a physiological activity involving the enlargement and elongation of an organism  due to the incorporation of more protoplasm within the organism(Okeke; 2014). Read More »

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Ameliorative Properties of Methanol Leaf Extract of Mucuna Pruriens on the Kidney Markers of Malaria Infected Mice

Ameliorative Properties of Methanol Leaf Extract of Mucuna Pruriens on the Kidney Markers of Malaria Infected Mice.

Literature Review

2.1 General classification of Mucuna pruriens.

Agbala  (Mucuna pruriens ) is part of the family Fabaceae, class papiionaceae, and genus mucuna (Taylor, 2004).

Scientific Classification

Kingdom : Plantae

(Unranked) : Angiosperms

(Unranked) ; Eudicots

(Unraked) ; Rosids

Order : Fabales

Family  ; Fabaceae

Class :  papiionaceae

Genus : Mucuna

Species : Pruriens

Common name Devil beans

Local name Agbala (Taylor, 2004) Read More »

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Evaluation of the Impact of Road Network on the Selling of Agricultural Products

Evaluation of the Impact of Road Network on the Selling of Agricultural Products in Anambra State. (A Case Study of Njikoka L.G.A, Anambra State)

LITERATURE REVIEW

2.1 INTRODUCTION

This chapter tells us about the definition of agriculture in Anambra state and in Njikoka Local government Anambra State, brief explanation of agricultural product, functions of agriculture, importance of agriculture, problems of agricultural road network, researchers view on agricultural road network problems, government intention, explanation of road network, and contribution of road network to agriculture.

2.2 AGRICULTURAL PRODUCTS

Agriculture is the cultivation of animal, plant, fungi and other life forms for foods, fiber, biofuel, drugs and other products used to sustain and enhance human life. Read More »

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