Traditional and Modern Communication Media a Comparative Study

Traditional and Modern Communication Media a Comparative Study in Afikpo South Local Government Area, of Ebonyi State

Introduction

1.1 Background to the Study

Communication is a process that involves an exchange of information, thoughts, ideas and emotions. The information could be as a result of speech, visuals, signals, writing or behavior. The components of a communication process are:- a sender who encodes and sends the message, the channel through which the message is sent and the receiver who decodes the message. Basically, there are two types of communication channels the verbal and non verbal. [Read more…]

Effect of Public Service Information Campaign on Examination Malpractice Prevention in Higher Institution

Effect of Public Service Information Campaign on Examination Malpractice Prevention in Higher Institution (Institute Of Management and Technology) and Escet (Enugu State College Of Education

Review of Related Literature

Suitable Time Schedule

Most organizations that employ advertising often do so in deliberate, laid out ways. They do not resort to advertising anyhow. Usage is often systematic and over a continuous period of time, with definite commencement and end times. Such a pattern allows for a definite start-off point in the use of advertising as well as provides a time framework for situating the organization’s use of advertising. In an interview an advertising practitioner, Goodwill (2007), remarks, [Read more…]

Influence of Western Television Programmes on the Cultural Values of Nigeria Youths

Influence of Western Television Programmes on the Cultural Values of Nigeria Youths (A Case Study of Caritas Students, Enugu).

Review of Relevant Literature

In recent times, the issue of globalization as evident in global    mass communication has enhanced information around the world. Yet, it has also brought about increased inequality, individual alienation, cultural and social tumult. The phenomenon is also seen to be leading to the replacement of traditional structures such as the family, religion and the community with ones supposedly more relevant to the modern world. (McQuail 2000: 222). [Read more…]

The Effects of Unethical Practices in Advertising

The Effects of Unethical Practices in Advertising: (A Case Study of Vita foam in Nigeria)

 The Review

Importance of Advertising in Enhancing Social Responsibility

Advertising is considered effective and result-oriented whenever it is seen to be responsible to consumers. In other words, the message given by the advertisement must be accurate and truthful. Supporting this view, William Wells (1995:52) states thus:

Conversely, if you believe that advertising mirrors society, you will think that advertisers have a responsibility to ensure that what is portrayed is accurate and representative. [Read more…]

The Role of the Radio in Propagating Culture in Nigeria

The Role of the Radio in Propagating Culture in Nigeria

Review of Relevant Literature

The radio according to oxford Advanced learners dictionary is a piece of electronic equipment which one may use to listen to programmes, news, entertainment or programmes that are broadcasted on the radio. According to Nweke (2004:52), is the means of communicating with a large number of people, mass media are those technical devices or appliance of the print and electronic media as well as the recent information technologies through which messages are transmitted from a source to to the receiver. The media is able to reach a large number of people simultaneously. [Read more…]

Roles of Radio and Interpersonal Communication in the Eradication of Guinea Worm

The Roles of Radio and Interpersonal Communication in the Eradication of Guinea Worm in Nkalagu Community

Literature Review

2.2.1 A Brief Overview of Communication

The indispensability of communication in all human endeavors can never be over emphasized. An economist cannot make policy, accountant never calculate well, manager equally, will not mange well without communication. Even in the scripture everything that exists came as a result of communication by God, of which man is one of them. [Read more…]

Factors Affecting the Quality of ‘Family Forum’- A Radio Programme of Anambra Broadcasting Service

Factors Affecting the Quality of ‘Family Forum’- A Radio Programme of Anambra Broadcasting Service, Awka

Review of the Literature

2.2.1 Definition and Meaning of Broadcasting

Different people have over the years attempted to define broadcasting according to their perception of the phenomenon at varied  periods of evolution. The numerous definitions contain some fundamental elements which E.N Ume –Nwagbo (1995:11) has ably assembled as the five essential items that make up broadcasting. [Read more…]

Role of Public Relations in Crisis Management

The Role of Public Relations in Crisis Management (A Case Study of the Etiti Ihitte-Uboma, Local Government Area of Imo State)

Review of Related Literature

Crisis is one major force that can cause change in any organization, crisis is an enviable page in any organization history. This means there is no clear departure of the concept of crisis in an organization. It is proper to document and underline, the fact that crisis in most cases does not connote negativism. Crisis could contain dysfunctional properties that could damage the corporate image and reputation of an organization. But these dysfunctional syndrome could be changed to useful function if properly managed. On the other hand crisis would have functional properties that would propel the organization image to remarkable light success, and would enhanced the organization goodwill. [Read more…]

Role of Broadcast Media in Mobilizing Women for Political Participation

The Role of Broadcast Media in Mobilizing Women for Political Participation    

The Review of Relevant Literature

A lot of works had been done on this topic, it is to the furtherance of those work that the researcher based her study.

2.2.1 Women in Pre-Colonial Era in Nigeria 

In most of British colonies, drawing from Nigeria,   Steans (1998), observes that the masculinity of politics was largely as a result of colonial influence as, prior to the colonialization of such countries there were political structures that allowed for the sharing of power between women and men. For instance in Nigeria, women have always had significant political roles in their communities. [Read more…]

Traditional Media of Communication as Tools for Effective Rural Development

Traditional Media of Communication as Tools for Effective Rural Development

Introduction

  • Background of the Study

Communication is a variety of behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities.

Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills. [Read more…]