Impact of Information Technology in Banking Industry

Impact of Information Technology in Banking Industry (A Case Study of All Stated Trust Bank Enugu)

ABSTRACT

This project work is on the impact of information technology in the banking industry.  And all States Trust Bank will be chosen as a case study.

In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of the personal of all state trust bank and the customers that patronize their services. [Read more…]

The Place of Marketing in the Service Industries

The Place of Marketing in the Service Industries. (A Case Study of Selected Laundry and Dry Cleaning Firms in Enugu Metropolis)

Overview of Marketing:

Marketing is a very interesting, lively dynamic and wide field of endeavour, its philosophy and activities are contemporary and persuasive.  There are so many definitions as we have different authors and practitioner.

According to Adirika (1990:3) marketing could be defined as al important set of creative human activities aimed at identifying, anticipating and satisfying the needs and want of consumers through exchange as efficiently and effectively as possible.  He noted further that marketing is located in the realm of human activities. [Read more…]

Effective Marketing Strategies for Improved Performance of Non – Durable Consumer Products

Effective Marketing Strategies for Improved Performance of Non – Durable Consumer Products (A Case Study of Omo Detergent).

Introduction

Background of the Study

In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their product as if they are referring to our problem.

A successful marketing operation must rest a carefully though and plan.

The strategy aspect of the plan should be based on what was known of the enemy’s strength and positioning the physical characteristic of the battle ground, the financially of hostile sentiment of those who occupied the territory, and of course, the strength and character of the resource available to the commander. [Read more…]

Consumer Protection and Drug Marketing in Nigeria

Consumer Protection and Drug Marketing in Nigeria (A Case Study of Juhel Pharmaceutical Company Enugu)

Historical Dimension/Origin of Consumer Protection

Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practiced.  Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65).

Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion.  Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consumer council, consumer’s associations and others includes criticism of misleading or unjustified advertising, claims, especially, in the USA” (Jefkinsf 1973 : 20). [Read more…]

The Influence of Television Advertising on Consumers Choice of Beverage

The Influence of Television Advertising on Consumers Choice of Beverage  (A Case Study of Carbury Plc, Lagos)

  • Introduction

The major purpose of advertising is to communicate educate, and market a product/services, idea or cause, through a channel or medium that is accessible to target audience.

However the marketing function recognizes the strategic value of advertising as an element of the promotional mix, firm use in selling their goods and services. According to Ozoh (1998, P.13). [Read more…]

The Influence of Product Quality on Brand Loyalty in Nigeria

The Influence of Product Quality on Brand Loyalty in Nigeria (A Case Study of Ekwulobia Residence)

Literature Review

Introduction

This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. Apart from acquainting the researcher on the level of work done in the area, thereby revealing what has been covered and those are covered; it enables the researcher to avoid duplication of previous studies or using methods that have proved futile and unproductive. It is a very important step in the researcher process. [Read more…]

Impacts of Pricing in Marketing of Coke Drinks

Impacts of Pricing in Marketing of Coke Drinks in Enugu State.

2.0 Review Of Relate Literature

This chapter will enhance the understanding of the nature of impact of pricing on marketing of coca-cola in Enugu state.

2.1 AN OVERVIEW OF PRICE

Price can be as a sacrifices made to acquire a given product, which may be monetary or non monetary. Kelechi (2004 : p 77)

But if you have good product, don’t spoil it by trying to sell it too cheap, in other words give the customer the price which he wants and remember that it is no necessary that the cheapest price will not give him the greatest satisfaction (Gabor 1980). [Read more…]

Impact of Sales Promotion in the Purchase Intent of Goko Cleanser

Impact of Sales Promotion in the Purchase Intent of Goko Cleanser among Student of Federal Polytechnic, Oko. A Case Study of Dr Iguedo Goko Cleanser Akwa-Ibom

  • Introduction

Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised in support of this thinking.

First; it suggest that industries offer more employment opportunities to the mass population in the country.

Secondly, sales promotion is implement to attract new customer, to hold present customers to counteract competition and to take advantage of opportunities that are revealed by market research. It is made of activities, both outside and inside activities to enhance company sales. Outside sales promotion activities include advertising, publicity, public   relation activities and special sale events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium award and contest. [Read more…]

Evaluation of the Impact of Road Network on the Selling of Agricultural Products

Evaluation of the Impact of Road Network on the Selling of Agricultural Products in Anambra State. (A Case Study of Njikoka L.G.A, Anambra State)

LITERATURE REVIEW

2.1 INTRODUCTION

This chapter tells us about the definition of agriculture in Anambra state and in Njikoka Local government Anambra State, brief explanation of agricultural product, functions of agriculture, importance of agriculture, problems of agricultural road network, researchers view on agricultural road network problems, government intention, explanation of road network, and contribution of road network to agriculture.

2.2 AGRICULTURAL PRODUCTS

Agriculture is the cultivation of animal, plant, fungi and other life forms for foods, fiber, biofuel, drugs and other products used to sustain and enhance human life. [Read more…]

Advertising as an Effective Promotional Tool in the Delivering of Banking Service

Advertising as an Effective Promotional Tool in the Delivering of Banking Service. (A Case Study of Selected Commercial Bank in Delta State

Chapter Three

Methodology

A Brief outline of the Chapter

This chapter deals with design of the study, its looks specifically at the sources of data and information, research population as applied in this work, sampling methods used and data analysis and its critics. [Read more…]