Consumer Protection and Drug Marketing in Nigeria

Consumer Protection and Drug Marketing in Nigeria (A Case Study of Juhel Pharmaceutical Company Enugu) Historical Dimension/Origin of Consumer Protection Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practiced.  Consumerism is the shame of marketing (Drucker P. […]

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The Influence of Television Advertising on Consumers Choice of Beverage

The Influence of Television Advertising on Consumers Choice of Beverage  (A Case Study of Carbury Plc, Lagos) Introduction The major purpose of advertising is to communicate educate, and market a product/services, idea or cause, through a channel or medium that is accessible to target audience. However the marketing function recognizes the strategic value of advertising […]

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The Influence of Product Quality on Brand Loyalty in Nigeria

The Influence of Product Quality on Brand Loyalty in Nigeria (A Case Study of Ekwulobia Residence) Literature Review Introduction This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. […]

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Impacts of Pricing in Marketing of Coke Drinks

Impacts of Pricing in Marketing of Coke Drinks in Enugu State. 2.0 Review Of Relate Literature This chapter will enhance the understanding of the nature of impact of pricing on marketing of coca-cola in Enugu state. 2.1 AN OVERVIEW OF PRICE Price can be as a sacrifices made to acquire a given product, which may […]

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Impact of Sales Promotion in the Purchase Intent of Goko Cleanser

Impact of Sales Promotion in the Purchase Intent of Goko Cleanser among Student of Federal Polytechnic, Oko. A Case Study of Dr Iguedo Goko Cleanser Akwa-Ibom Introduction Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised […]

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Evaluation of the Impact of Road Network on the Selling of Agricultural Products

Evaluation of the Impact of Road Network on the Selling of Agricultural Products in Anambra State. (A Case Study of Njikoka L.G.A, Anambra State) LITERATURE REVIEW 2.1 INTRODUCTION This chapter tells us about the definition of agriculture in Anambra state and in Njikoka Local government Anambra State, brief explanation of agricultural product, functions of agriculture, […]

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Advertising as an Effective Promotional Tool in the Delivering of Banking Service

Advertising as an Effective Promotional Tool in the Delivering of Banking Service. (A Case Study of Selected Commercial Bank in Delta State Chapter Three Methodology A Brief outline of the Chapter This chapter deals with design of the study, its looks specifically at the sources of data and information, research population as applied in this […]

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The effect of product advertising on a company’s sales volume

The effect of product advertising on a company’s sales volume. (A case study of 7up bottling LTD 9th mile corner, Enugu State). Introduction Literature Review It is imperative to explain the meaning of marketing and its function in order to give full meaning to this study. Marketing is a very broad discipline, versatile and all […]

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Effect of Exchange Rate Fluctuation on Imported Goods in Nigeria

Effect of Exchange Rate Fluctuation on Imported Goods in Nigeria (A Case Study of Toyota Nigeria Limited, Lagos) Literature Review 2.O    Introduction Over the years the Nigeria economy witnessed instability and all these can narrow down to the upheaval of the exchange rate. This led the Nigeria government into promulgating the structural adjustment degree 23 […]

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Effect of Advertising on the Sales Volume of Beverages

Effect of Advertising on the Sales Volume of Beverages in Awka Metropolis (A Case Study of Milo, Bournvita And Viatalo) Literature Review 2.1      Brief Introduction of the Chapter These chapter briefed literature review on the concept of advertising, its origin and definition. Advertising media selection was discussed in the study. Furthermore, the chapter also reviewed […]

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